Why is the mental friction of a micropayment so much worse than having to ignore (or block) ads? It's all in our heads. I think people fear micro-payments because it's something they don't know and because there is no cap. A rectangle on their web pages with obnoxious stuff they didn't want -- this they understand, so they live with it or block it.
Unfortunately, this results in the ad market being able to deliver the sub-population of users too lazy or not savvy enough to block ads, and this is not the most lucrative subset!
Micropayments as Ads are very indirect and fraught with problems and ambiguities. I wish irrational emotional factors weren't blocking a well needed Refactoring!
Because micropayment requires me to do at least 10 actions with the hidden thought "is this secure?" whereas blocking ads is more around like three actions.
More important, when I pull out my credit card, this is exactly the same action than when I buy for 300 € worth of stuff on a web site.
Why is the mental friction of a micropayment so much worse than having to ignore (or block) ads? It's all in our heads. I think people fear micro-payments because it's something they don't know and because there is no cap. A rectangle on their web pages with obnoxious stuff they didn't want -- this they understand, so they live with it or block it.
Unfortunately, this results in the ad market being able to deliver the sub-population of users too lazy or not savvy enough to block ads, and this is not the most lucrative subset!
Micropayments as Ads are very indirect and fraught with problems and ambiguities. I wish irrational emotional factors weren't blocking a well needed Refactoring!