I think this could be a really useful tool for relationship management - almost like BloomThat with a schedule. Perhaps you could pitch this to businesses that need to impress their clients and create pre-scheduled gift sets. For example, send flowers for your prospective clients' birthday, send chocolates and a thank-you after a meeting, etc.
Just checked out their website. It's really unclear how they could help a mom-and-pop small business - maybe this could be your niche. If it's something you'd be interested in, why not put together a few gift packages (or better, series of gifts) that could be useful in courting a new landlord/potential investor, etc? You could differentiate yourself by clearly explaining why your gift series would be useful to someone who pays for your service.
