There's a difference between marketing and product design. A marketer should know how to get qualified leads for lowest cost to your app, and then it's your product manager who should worry about making the best impression with new users.
This is really a false dichotomy. Many apps can market themselves by 'baking in' sharing, and I don't mean just a 'tweet/like/pin' button on every other page.
> There's a difference between marketing and product design. A marketer should know how to get qualified leads for lowest cost to your app, and then it's your product manager who should worry about making the best impression with new users.
In my own experience the marketer's primary job is to identify how and why your end-users might use your product, i.e. understand who these qualified leads are to begin with.
