The company I work for was disrupted by SendGrid's downtime, so this very question was something I was actually thinking about. I'm on the fence about this.
One of my former bosses told me that you never take advantage of a competitor's bad press, because who knows when it will be you that get's the bad press. It makes sense, because you don't want to look opportunistic on someone else's bad luck.
But if you're a startup, and you need to get some traction against a competitor, it might be a good way to get some new customers. You better be able to live up to your claims though otherwise your entire credibility is in question.
One of my former bosses told me that you never take advantage of a competitor's bad press, because who knows when it will be you that get's the bad press. It makes sense, because you don't want to look opportunistic on someone else's bad luck.
But if you're a startup, and you need to get some traction against a competitor, it might be a good way to get some new customers. You better be able to live up to your claims though otherwise your entire credibility is in question.