I find some of Google Now's features pretty awesome, perhaps creepily so.
I get an email with someone's itinerary, and on the days of his flights, Now shows me all the up-to-date flight schedules.
I look up how long it'd take to get somewhere on Google Maps on my PC, and in my car, Now is ready to navigate and tells me how long it'd take.
Lots of little things like that do add up to something useful.
I also think it may not have been possible 4 years ago, simply because it relies on a deeper level of spying on the users which didn't exist 4 years ago.
I get an email with someone's itinerary, and on the days of his flights, Now shows me all the up-to-date flight schedules.
I look up how long it'd take to get somewhere on Google Maps on my PC, and in my car, Now is ready to navigate and tells me how long it'd take.
Lots of little things like that do add up to something useful.
I also think it may not have been possible 4 years ago, simply because it relies on a deeper level of spying on the users which didn't exist 4 years ago.