That's shortsighted, this is what Google Now, can do.. well, right now. But in the future it will be extended to make your life easier, i.e tell you when you get close to a cinema that is displaying a movie of a director that you like, telling you that this near theater is performing a show that you really liked 2 years ago, etc.
These are not exactly stellar examples. The ones that I've seen that are good are:
* Let you know that meeting you have will be tough to make it to due to traffic/you haven't left yet.
* ...
Ok, so there is really only one good use case I know of. The others are items that, if I am not searching for it, I don't think I really want to know about it.
So, can you give some good expansions of that etc?
