I hope The Martian becomes the template of a new publishing world. Andy Weir couldn't get any publisher's attention until he self published and achieved 35,000 sales in three months without their help. He succeeded by word of mouth and not publisher's marketing.
Almost all of the fiction I read comes by personal recommendations. Including from social media like Hacker News. I haven't stood in a bookstore browsing shelves and reading blurbs in many years but I read more than ever.
A publisher provides marketing, editing and distribution. Literary marketing is becoming better in the peer-to-peer form than the old business-to-consumer form. Distribution has become unbundled via self-publishing. Editing is no less important than ever, but it would be so much better if the value from such an individual art can be captured by those talented individuals rather than by corporate.
Long live literature, but may Big Publishing fade away into obsolescence.
The Martian was published in 2011. There are vanishingly few like it since then.
Sometimes a book gets picked up purely on its merits. (It helps to appeal to a wealthy target audience.) But on average you'd get richer by getting a minimum wage job and spending it all on lottery tickets.
That's because publishers these days basically require you to have that magnitude of social media presence or they generally won't touch you. If they do, they will do next to nothing to help actually sell your book after it's printed. Very rarely will you see someone who hasn't built a platform already be given any sort of extra marketing or distribution for their work. You'll effectively give them 90% of the sale price for printing and possibly some limited distribution. Publishers used to be tastemakers and make picks and bets based on book merit, but now it's basically like they're just looking for things that would already succeed on their own and injecting themselves into the process.
They've basically figured out how to take half of their job and shove it off on the author while they still take their oversized cut. It's pretty egregious in my opinion.
I've seen this with all types of publishers, btw, from children's books to technical books. Heck, most technical publishers these days are mostly print on demand, so you're barely getting any unique product from the publisher at all.
The Martian is an outlier in its success, but it's far from the only instance of successful self-published sci-fi. Recent examples I've read include The Powers of Earth[1] by Travis Corcoran and Theft of Fire by Devon Eriksen. In both cases, the authors quit their day jobs (I think both worked in software) and are now full time writers.
Completely disagree. That model means all you’re going to get are pop fiction and the five books trending that month. It leaves very little room for dense publications with more niche audiences.
Almost all of the fiction I read comes by personal recommendations. Including from social media like Hacker News. I haven't stood in a bookstore browsing shelves and reading blurbs in many years but I read more than ever.
A publisher provides marketing, editing and distribution. Literary marketing is becoming better in the peer-to-peer form than the old business-to-consumer form. Distribution has become unbundled via self-publishing. Editing is no less important than ever, but it would be so much better if the value from such an individual art can be captured by those talented individuals rather than by corporate.
Long live literature, but may Big Publishing fade away into obsolescence.