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A lot of this makes sense. But why would South America's consumer market be less competitive than China? If China's low prices are caused by, say, 3 Chinese brands competing with each other, why can't those 3 Chinese brands also compete with each other in South America?


Chinese brands are in a horrible price war ATM in China, with many cars being sold at losses (and tricks to get around government imposed price controls, like selling a new car as used!). In a less competitive market where they have more pricing power, they simply aren’t going to do that. And even if 3 brands have enough resources to go abroad, they left 10+ brands behind that couldn’t (every 3rd or greater tier city has their own brand, so even saying 10 is probably an underestimate, heck you have cities like Liuzhou that aren’t even 3rd tier!).

They will also sell higher end configurations abroad to make it worth their time. They won’t sell the absolute bare bones option that comes with almost no profit (if not a loss).




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