> Urinary and erectile function are a major issue with partial and radical prostatectomy

There are other options besides prostatectomy or the untested histotripsy.

True, but currently prostatectomy is the most common intervention and second is radiotherapy which as mentioned in a comment above is a very expensive alternative with known side effects.

Histotripsy is early in its clinical life but I wouldn't say untested.

I’m not sure why we’re plugging a brand new entity when PAE is already in guidelines.

People who aren’t in medicine are very susceptible to advertising - this is why I’m writing so stridently