You must know both to be a real UX designer. That's the person you want, and yes we're expensive. We may not be the best at either one, but our ability to bridge the gap between the two gives us a unique perspective that allows us to make experience improvements.
You must know both to be a real UX designer. That's the person you want, and yes we're expensive. We may not be the best at either one, but our ability to bridge the gap between the two gives us a unique perspective that allows us to make experience improvements.