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driven by sales targets rather than real business need

If you're in the business of selling software, sales targets are a real business need.



I should have said "sales quotas" rather than targets. Your target to sell £x million in June reflects a real revenue need for the business, but the deadline of 30 June this implies is artificial, and the business would (in most cases) do just as well if you delivered the feature and took the revenue on 1st or 10th July.




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