It may make you laugh and there are serious offenses (cough wikileaks cough) but freedom of speech and of political opinion IS taken seriously, opponents are not "disappeared" on a regular basis in EU and US and they do not outlaw means to circumvent surveillance.

We tend not to bomb our own cities.

I dont think that by itself is enough to claim that one state is more or less ethical than another.

Another metic you could use is who causes the most deaths, in which case the US is pretty high up on the unethical list.