If you were dying of thirst in a desert would the style of the canteen matter when you were offered water?
Businesses concentrate on providing water to thirsty people, i.e., find something that people want and provide it to them. If they want it enough, nothing much else matters. This is the goal.
Artists concentrate on providing visual joy and passion in the world. Make people enjoy things they normally might not.
For the vast majority of us, we'd do much better focusing on finding something people want. A lot. Society and culture will tell us otherwise. There are a lot of nice canteen builders in the world who will take you down a nice rosy path. You'll be building wonderfully decorated canteens that are empty. And you'll never ever figure out what you are missing (Which is kind of what your question sounds like)
That's not to say there's anything wrong with art and things of beauty and drama. It's just not directly applicable to your question. Perhaps your question would be better phrased: to what degree should I apply aesthetics to prevent losing potential customers. Much better question :)
Businesses concentrate on providing water to thirsty people, i.e., find something that people want and provide it to them. If they want it enough, nothing much else matters. This is the goal.
Artists concentrate on providing visual joy and passion in the world. Make people enjoy things they normally might not.
You seem to think design is purely about art and aesthetics. This is a very narrow slice of a good design/ux practitioners skill set. Good design/ux folk are much more about the process of finding the thirsty people, understanding why they've missed the water fountain that's right in front of them, and fixing the problem.
Businesses concentrate on providing water to thirsty people, i.e., find something that people want and provide it to them. If they want it enough, nothing much else matters. This is the goal.
Artists concentrate on providing visual joy and passion in the world. Make people enjoy things they normally might not.
For the vast majority of us, we'd do much better focusing on finding something people want. A lot. Society and culture will tell us otherwise. There are a lot of nice canteen builders in the world who will take you down a nice rosy path. You'll be building wonderfully decorated canteens that are empty. And you'll never ever figure out what you are missing (Which is kind of what your question sounds like)
That's not to say there's anything wrong with art and things of beauty and drama. It's just not directly applicable to your question. Perhaps your question would be better phrased: to what degree should I apply aesthetics to prevent losing potential customers. Much better question :)