I've come across "wysija.com" while looking at wordpress plugins recently. I immediately thought that was the worse name anyone could pick.

It literally looks like random letters. It's unpronounceable and hard to memorize.

They have a pseudo-explanation of the name at the bottom of their landing page. But I don't buy it. It reads more like an excuse.

But I ended up trying their product because I liked their video.

So I think the lesson is: If you put enough work into your product, you can overcome a poor name.