> You can have a writer on a marketing checklist; quality writing is important for marketing to certain demographics.

I agree. Many of the "news outlets" reported on the operating system itself, as that's what their readers want. They're not really that interested in the fact that this private Q&A is different, and who attended, and how good the coffee was.

Daring Fireball readers obviously do, and it's probably why Gruber runs a fairly successful site: he found a good niche.