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Unfortunately, the entrepreneurial success story tends to get corrupted by the noisy example set by tech blogs, and pundits glorifying the investment cycle represented by companies like Groupon, Yelp, etc, rather than the quiet success stories of much more common but less high profile businesses that simply create things that people want and are willing to pay for.

What results is confusion in the minds of young entrepreneurs between what it means to build a business and what it means to swing for the fences. Big ideas start can start small, and that does not preclude the possibility of swinging for the fences, but building the business should be the motivation and the priority, not visa versa. In fact, starting small, cultivating a product, and staying relentlessly focused on customer happiness is the right way to sart a business regardless of how big your ultimate ambitions are.



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