Elon's communication style is also good for forming "parasocial" relationships
tbh I find the widespread habit of referring to him by his first name like he's a personal acquaintance to be part of this mechanism. This is something tabloid newspapers do with sport and entertainment celebrities to milk money from fans who gravitate toward others who seem to be part of 'the family.' It's a PR strategy designed to exploit human social circuitry and convert it into cash money.
tbh I find the widespread habit of referring to him by his first name like he's a personal acquaintance to be part of this mechanism. This is something tabloid newspapers do with sport and entertainment celebrities to milk money from fans who gravitate toward others who seem to be part of 'the family.' It's a PR strategy designed to exploit human social circuitry and convert it into cash money.