Awesome and hilarious concept, brilliant to garner PR since it's such a fun story.

Great iphone PR resources:

List of the top sites to contact -

http://www.altiapp.com/2011/09/ultimate-list-of-free-iphone-...

Nice presentation on mobile-app specific PR:

http://www.slideshare.net/triplepoint/pr-101-for-iphone-game...

Your story has legs - worth maybe hitting TechCrunch and the other big boys as well - good luck!