You're morphing the meaning of design that was conveyed in the article:
A good looking, well designed website will convey credibility and professionalism. Even if you’re just two guys coding at a Starbucks, you can look like a big, well-known brand. Invest in design.
BCC does not convey credibility and professionalism and is not good looking.
It doesn't look like a Starbucks brand, it looks like some guy in his bedroom put it together.
appointmentreminder.org, on the other hand, does follow that advice.
So either Patio11's ignoring his own advice, the author misinterpreted it or Patio11forgot to add 'tailor to your market', which BCC might be.
Sorry you're right, i did change the meaning (even though i read the article :S).
In that sense you're totally right, BCC doesn't convey credibility, it looks like a landing page, and personally, i'd immediately go off the site if it was a product i was looking for because it looks scammy to me. It works though, apparently, is all i meant.
A good looking, well designed website will convey credibility and professionalism. Even if you’re just two guys coding at a Starbucks, you can look like a big, well-known brand. Invest in design.
BCC does not convey credibility and professionalism and is not good looking. It doesn't look like a Starbucks brand, it looks like some guy in his bedroom put it together.
appointmentreminder.org, on the other hand, does follow that advice.
So either Patio11's ignoring his own advice, the author misinterpreted it or Patio11forgot to add 'tailor to your market', which BCC might be.