I don't see how the eye tracking would have predicted the failure. It tells you ...

		didibus on May 16, 2022 \| parent \| context \| favorite \| on: How did Tropicana lose $30M in a packaging redesig... I don't see how the eye tracking would have predicted the failure. It tells you people now see 100% orange over seeing Tropicana? But now that you know that, how do you know seeing 100% orange will lower sales as compared to seeing Tropicana?

Becaue people are looking for the brand.