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Boring isn't bad - for me. My yahoo email address still works and Facebook still serves more or less the same purpose.

Like Yahoo, Facebook has accumulated a large base of average users. These are the people who aren't early adopters, who aren't concerned with "vision" and who dig in their heels against change.

Facebook has the choice to alienate these folks by adding "new exciting features" or keep these folks and stay what it is. Whatever "vision" is involved, Facebook will likely make a choice halfway between these results and wind-up satisfying no one and so indeed sink to the "status" of Yahoo.

But it seems like this whole process comes because "boringness" makes operators no money even when serves end-users purposes perfectly. Look at craiglist - the most boring, most successful-at-fulfilling-a-need and the least-profitable-relative-to-traffic commercial website in the world.



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