Completely agree, especially since it would be pretty easy to reword things to focus on the diversity of the content as opposed to the intended audience, thereby removing the divisiveness inherent in the title.
"divisiveness inherent in the title" seems wildly overblown to me. Isn't identifying an underserved audience and marketing to them like a cornerstone of business? Do you feel that hair products marketed toward Black people are divisive? Subscription boxes for millennials? Shoes for moms?