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I think you have that backwards. They sell what they've made people want to buy with their advertising.


People will always want to better themselves versus another, it’s part of the mating process. If it’s not appearance, something else will be used to signal rank.


This is a variant of the "if I don't do it, someone else will (and things will be the same)" hypothesis, which... you might want to question.


I think you are both correct. It is push and pull.




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