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A potential analogy might be something like using Carrie Fisher's image in the new Star Wars movies. I would assume the estate got paid for that. Or holo-tupac.

Practically speaking I think it will come down to what you negotiate. If you negotiate usage of the bar for your series then you can use it, otherwise not. If you negotiate resale of that model then that's legal, otherwise not. Most large productions will probably want to stay far on the right side of the law and get a written/financial agreement until things are hammered out, then you'll have amateur filmmakers who have to do vigilante shoots.

And again, probably something that will have to be legislated out for the long term.

In France, the appearance of buildings can be copyrighted, famously the Eiffel Tower is very aggressive about suing photographers.



It's not the Eiffel Tower that is copyrighted, but the light installation that is turned on at night. Taking pictures during the day is free from such restrictions: https://www.toureiffel.paris/en/business/use-image-of-eiffel...


Royalties for use of the likeness of an actor was a fought for thing with the actor's guild after they did various tricky things to put Crispin Glover into Back to the Future 2 without his consent. I dunno that that really applies to locations in the same way.




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