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>We can all opt out of Facebook. Thankfully many have.

I'm pretty sure that is not accurate. We can't opt out of Facebook without significant effort which most people aren't even aware is possible and which can prevent some websites from working (NoScript, router rules, etc).

They use the 'share' buttons built into most websites to collect information about and profit off of people who never signed up for the service, never agreed to their EULA, and never consented to interact with the company.



For example, someone could tag your face in a photograph even if you don't have a Facebook account.


And they don't even have to tag a face. Facebook does facial recognition on every face in a photograph. So you could be in the background of a picture taken in a restaurant by someone else and now suddenly you have a profile.

Appear in the background of enough photos and Facebook can use other data to eventually figure out who you are, even if don't have a computer or smartphone.


> Appear in the background of enough photos and Facebook can use other data to eventually figure out who you are, even if don't have a computer or smartphone

Facebook faces a class action lawsuit for "improperly us[ing] facial recognition technology on their uploaded photographs" under an Illinois law "that says a private entity such as Facebook can't collect and store a person's biometric facial information without their written consent" [1].

[1] https://www.npr.org/sections/thetwo-way/2018/04/16/603056662...


Meh. Most websites wouldn't add share buttons if people didn't click them, and the photograph correlation is only possible because many, many people upload photographs to Facebook.

If the social network dies, so will the surveillance system.




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