In addition to this, it's important to validate on your own system. Your company's specific mix of traffic characteristics, offer, etc., means that not everyone will see the same results. Even for best practices.
I just ran a split test (>99% significance) where adding a heavy Salesforce chat widget to the site correlated with a 40% increase in the primary CTA actions taken. Adding in the chat leads, it was more like a 70% lift. From making the page load more slowly.
We verified that one a few times, but the results were consistent.
I just ran a split test (>99% significance) where adding a heavy Salesforce chat widget to the site correlated with a 40% increase in the primary CTA actions taken. Adding in the chat leads, it was more like a 70% lift. From making the page load more slowly.
We verified that one a few times, but the results were consistent.