> What worked for audio, was that you had one vendor (Apple) that had a large enough market share. In order to sell DRMd media that worked on Ipods, the media companies had to sell through Apple. Or they could sell non-DRMd files that would still work on Ipods.

Ironically, this scenario just got more unlikely, thanks to EME now being a standard and thus available for everyone... Hooray for web standards!