While I agree that there's always an upstream to hot potato too, Netflix really isn't in a position to make those kinds of demands. That's part of the reason why they're starting to produce their own content. The majority of the revenue in their business model comes from the content they show and the majority of that content is owned by someone else. If there wasn't historical precedent of companies giving Netflix the finger and pulling all of their content from their service, I would say that Netflix could push the boundaries and take a stand to try and make a change in the right direction. Unfortunately, until losing Netflix as a platform hurts the movie studios and publishers, that's not going to happen.