As someone who has never done a paid upgrade because I started my life as an indie on iOS, could someone explain to me why it's better than a subscription? Are users just significantly more likely to buy an upgrade than to just subscribe?
I'm currently experimenting with subscriptions on iPhone and I think it at least has potential. To be fair, my conversions aren't where I'd like them to be yet, but I do think there is potential. Many of my competitors are also using subscriptions, and they seem to be doing pretty well.
EDIT: It also allows you to do trials, as long the free version is useful enough on it's own you can happily give out trials of all the premium features.
I've had the understanding that subscription isn't an option for most types of apps. Auto-renewing subscriptions are only allowed for content or services. And non-renewing subscriptions are pretty narrow in scope as well. What type of subscriptions are you selling and for what type of features?
I'm using the non-renewing subscription, which I don't think is really as narrow as some of that guidance seems to suggest. I've seen them used in lots of different apps, in addition to the auto-renewing subscriptions I mention above.
Perhaps if Apple just actually changed those guidelines and made it explicit that this is ok more it would be a path to sustainability for more apps.
I feel like if more apps adopted this users might also become more comfortable with it.
I'm currently experimenting with subscriptions on iPhone and I think it at least has potential. To be fair, my conversions aren't where I'd like them to be yet, but I do think there is potential. Many of my competitors are also using subscriptions, and they seem to be doing pretty well.
EDIT: It also allows you to do trials, as long the free version is useful enough on it's own you can happily give out trials of all the premium features.