This did cross my mind, but I think (I'm not 100% sure) that bulletproof is a highly specialize word. You'd only make this connection if you we're interested in bulletproof hosting. You're the first one to mention it so I think you might just be oversensitive :) It would be interesting to see if lots of other people make this connection.
I must have written 30 different tag lines for the homepage, so I might try split-testing them at some point.
P.S. The homepage tag-line was almost... "Rich HTML email development that isn't like punching yourself in the face."
I actually think that "punching yourself in the face" tagline is pretty awesome - to me that's what HTML email development often feels like - I'll definitely be giving Mailrox a try this weekend!
It was my first association as well, but I assumed it was used in a jokey linkbait fashion, rather than trying to trade off the reputation of McColo ;)
Always great to see new tools in the email space - would love to get an invite to check out the system and potential integrations.
This did cross my mind, but I think (I'm not 100% sure) that bulletproof is a highly specialize word. You'd only make this connection if you we're interested in bulletproof hosting. You're the first one to mention it so I think you might just be oversensitive :) It would be interesting to see if lots of other people make this connection.
I must have written 30 different tag lines for the homepage, so I might try split-testing them at some point.
P.S. The homepage tag-line was almost... "Rich HTML email development that isn't like punching yourself in the face."